Archetype Adoption:

Continuing our journey, we're now diving into the core of your organization's character, its 'Archetype'!

Like key characters in a great tale, your organization’s archetype fuels its resonant persona, enriching your communication and engagement.

By the end of this process, you'll not only understand your organization's archetype, but also how to harness it in creating a compelling persona that resonates with your audience.

So, what exactly is an 'Archetype'?

Archetypes are universal character patterns, timeless and cross-cultural, echoing throughout human history. They embody collective ideas, aspirations, and motivations, resonating with common human experiences.

Aligning your organization's archetype with its values, purpose, vision, and mission, creates an impactful, meaningful experience for your audience.