The Emotional Impact:

As you conclude this subsection, your role as facilitators is to set the stage for the participants to begin developing their own school district's Purpose Statement. Here's how you can facilitate this transition:

• Summarize Key Learnings: Review the main insights gained from analyzing the purpose and values of the featured brands. Highlight how these insights are applicable in the context of a school district.
• Encourage Reflection: Urge participants to reflect on their observations and feelings about the brands discussed. Ask them to consider what aspects of these brands' purposes and values resonated with them, and what felt lacking or disingenuous.
• Discuss Application to School Districts: Facilitate a discussion on how the principles of a clear and compelling purpose can be applied to a school district. Encourage participants to think about what makes a purpose statement resonate with a community.
• Preview the Next Steps: Introduce the upcoming steps in the module where participants will develop the individual elements of their school district's Purpose Statement. Emphasize that this will be a collaborative and iterative process.
• Set Expectations for Creativity and Authenticity: Encourage participants to be creative and authentic in their approach. Remind them that the Purpose Statement should reflect the unique identity and aspirations of their district.
• Offer Reassurance and Support: Acknowledge that crafting a Purpose Statement can be challenging. Offer reassurance and remind participants that you are there to support and guide them through this important process.

Your facilitation at this stage is crucial in transitioning participants from the analysis and observation phase to the active creation of their own Purpose Statement. This sets the groundwork for a meaningful and impactful next phase in the workshop.