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Mapping Your Mission:

Plotting Your Path

Welcome to the exciting task of beginning your organization's Mission Statement!

As a builder uses blueprints, we'll use essential components to form a robust Mission Statement.

Remember your Core-Values, Purpose Statement, and Vision Statement - these are your cornerstones, established earlier.

💥 Quick Reference 💥
Core-Values:
Purpose:

Vision:

Exercise:
Mission Framework
Objective:
Reflect and brainstorm the key aspects of your Mission Statement.
Instructions:
This exercise aims to outline your organization's mission, defining what you do, who you serve, how you add value, and what distinguishes you. Reflect on the questions below and answer them.
What does your organization do?
In a sentence or two, define the principal activities of your organization. What products or services do you offer?
Who does your organization serve?
Identify your main audience. Who benefits from your products or services?
How does your organization add value?
Illuminate the unique benefits or advantages your organization provides. How does your organization enhance the lives of your customers, your community, or even the world?
What sets your organization apart from competitors?
Pinpoint your unique selling proposition (USP). What separates you from your competitors? What makes your organization shine in the crowded marketplace?
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